Naver Skips 'AI for All' Project as Telecom Trio, Kakao Join

Naver Says It Will Focus on Existing Business Absence of No. 1 Platform Raises Concerns Over Weak Turnout Industry Watches Closely for Consortium Lineups

Technology|
|
By Lee Jin-seokljs@sedaily.com
||
Ryu Je-myung, Second Vice Minister of Science and ICT, holds a briefing on the results of the second-stage evaluation of the independent AI foundation model project at the Government Complex Seoul in Jongno-gu, Seoul, on the 18th. Yonhap News - Seoul Economic Daily Technology News from South Korea
Ryu Je-myung, Second Vice Minister of Science and ICT, holds a briefing on the results of the second-stage evaluation of the independent AI foundation model project at the Government Complex Seoul in Jongno-gu, Seoul, on the 18th. Yonhap News

Naver (035420.KS) has decided not to take part in "AI for All," a government project to build a free artificial intelligence chatbot for the entire population.

"Naver will not join the open bidding for the 'AI for All' project," a Naver official said on the 18th, adding that the company "plans to focus on the existing AI business it is currently pursuing." Ahead of the bidding deadline at 5 p.m. that day, Naver had weighed options including forming a consortium until the last moment, but ultimately concluded it would not participate.

Kakao (035720.KS), by contrast, confirmed its participation in the "AI for All" project early on. Its strategy is to use the project as a springboard to expand its in-house AI model "Kanana" into a public-facing service. The company did not disclose details of its consortium lineup, however.

The three telecom carriers — SK Telecom, KT and LG Uplus — and EastSoft, which had taken part in the earlier "Independent AI Foundation Model" project, are also entering the project by forming consortiums. Among them, KT has teamed up with Upstage, Motif Technologies and others in a consortium.

Some in the industry say the absence of Naver, the country's No. 1 platform operator, could somewhat weaken the momentum behind the project. Analysts note that, unlike the Independent AI Foundation Model project, which put homegrown foundation model development front and center, "AI for All" drew relatively little attention from the early stages of the open bidding.

Under the "AI for All" bidding requirements, participating companies must apply their own homegrown AI models that meet the Independent AI Foundation Model standards to at least 50% of the service. They must also incorporate homegrown models from other domestic companies to at least 30%, making consortiums among multiple companies essential. As a result, attention is focused on the alliances forming among participating companies.

Companies in this story

Original reporting by Lee Jin-seok for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
3:12

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.