The Ministry of Agriculture, Food and Rural Affairs and 10 major food companies will discount 3,838 processed food items, including instant noodles, instant rice and beverages, by up to 57% to ease shopping cart burdens during the summer vacation season.
The ministry said on the 3rd that it will hold a processed food discount event this month at hypermarkets, convenience stores and e-commerce platforms. The 10 participating companies are Nongshim, Paldo, Pulmuone Foods, CJ CheilJedang, Ottogi, Lotte Chilsung Beverage, Coca-Cola, Orion, Sempio Foods and Binggrae.
The discounted items range from meal-replacement products such as instant noodles, instant rice, noodles, frozen foods, tofu and kimchi to snack products including confectionery, beverages, coffee and frozen desserts. The companies will hold the events at their respective retail channels during the month, with the specific periods, target items and discount rates applied differently by each retailer.
CJ CheilJedang will discount the largest number of products among the participating companies, at 1,256. It will offer discounts of up to 50% at hypermarkets and up to 40% at e-commerce platforms on ready meals, frozen convenience foods, processed meat products, noodles, tofu, eggs and kimchi products.
Lotte Chilsung Beverage will sell 692 products, including cola, cider, sports drinks and coffee products, at prices reduced by up to 57%. This is the largest discount rate among the companies participating in the event.
Ottogi will discount 392 products, including instant noodles, instant rice, noodles, curry, cooking oil and sauces, by up to 50%. Sempio Foods will discount 372 products, including jang (fermented pastes), sauces and seasonings, and Pulmuone Foods will discount 264 products, including tofu, ready-to-cook foods and dumplings, each by up to 50%.
Nongshim will discount 104 products, including packaged instant noodles, cup noodles and snacks, by up to 33%, while Paldo will discount 372 products, including instant noodles and beverages, by up to 33%. Coca-Cola will discount 209 beverage products by up to 50%, and Orion will discount 101 products, including confectionery, by 33%. Binggrae will also sell 76 products, including frozen desserts, coffee, processed milk and cheese, at prices reduced by up to 33%.
"Food spending can increase during the summer vacation season due to outings and travel," said Jung Kyung-seok, director general for food industry policy at the Agriculture Ministry. "We hope this event will help substantially ease consumers' shopping cart burdens."
