HK inno.N is courting gamers with its barley tea and hangover-relief brands.
The company said on the 2nd that its barley tea beverage brand Saessak Bori and its hangover-relief brand Condition are running a collaboration campaign with Com2uS' new MMORPG "Zeus: God of Arrogance."
Through the partnership, HK inno.N is releasing special editions of Saessak Bori and Saessak Bori Black featuring Zeus characters, along with a "Condition X Zeus: God of Arrogance Special Pack" consisting of two types of Condition Stick.
Buyers of the Saessak Bori special editions receive a "Lucky Bori Coupon" redeemable for in-game items. Registering the number printed on the product label in the game unlocks a "Lucky Bori Bundle" that includes costume and mount summoning boxes. Additional items, such as hero costume summons and enhancement scroll selection boxes, are offered based on the cumulative number of coupons registered.
The Condition Special Pack, limited to 2,000 units, contains 10 sticks each of Condition Stick Zero in Condition and Green Apple flavors, along with a "Legend Coupon." Registering the coupon yields in-game items including a special divine stone summon, 11 summons for a special Condition costume and Condition Stick.
"We created this collaboration so that users who have been waiting for the new game can enjoy it alongside Condition and Saessak Bori," an HK inno.N official said. "Through a range of events that run from product purchase to acquiring in-game items, we will deliver a different kind of brand experience."
The promotional products are sold at inno.N Mall, Condition Mall and convenience stores nationwide. The Saessak Bori Black special edition is also available on Coupang, while the Condition Special Pack is sold exclusively at Condition Mall.
