Golf apparel brand Challenger has unveiled a capsule collection called the "Choi Na-yeon Edition," created in partnership with Choi Na-yeon, a former LPGA Tour player. The brand is also expanding its offline retail network, adding five new stores for the 2026 fall-winter (FW) season.
Challenger Korea said the "Choi Na-yeon Edition," co-developed with brand ambassador Choi Na-yeon, will launch on the 26th. The collection is a hybrid golf apparel line that combines the styles Choi favored during her playing career and her on-course experience with Challenger's design sensibility and functionality.
The collection builds on the response to "Choi Na-yeon PICK," introduced during this year's spring-summer (SS) season. After those products drew a favorable reception, the lineup was expanded for the FW season and presented as a full capsule collection.
Choi took part in the product development process. Over roughly eight months of work, she offered input on design details, functionality and decorative elements, reflecting her own experience and taste in the products. Signature items include a 100% cashmere knit pullover with a detachable shawl, a layered knit vest, multi-pocket jogger pants, a hotfix-decorated vest and slim bootcut pants. The pieces combine different materials to allow varied styling and are designed for use in daily life as well as on the course.
Ji So-young, CEO of Challenger, said, "Since this is a collection we prepared with Choi Na-yeon over a long period, we focused on capturing a style that spans both the course and everyday life." Ji added, "Through the collaboration collection and the expansion of our retail network, we will deliver Challenger's own brand value to more customers."
The collection will be sold in limited quantities through Choi's official online store, "Na-yeon Is Back Golf Store," and Challenger's online and offline channels. Offline, it will be available at nine stores, including department stores and premium outlets.
