Titleist Apparel has launched its X-FACTOR collection for the 2026 fall and winter season.
After a spring and summer season focused on body movement, including the rotation between the upper and lower body, Titleist has broadened the collection's scope to include changing course conditions and the brand's own performance heritage. The collection translates the technology and design accumulated in Titleist golf balls, clubs and gear into apparel.
The collection comprises three lines: TourFit S, TourFit and Play. TourFit S, positioned as the premium line, adopts a bronze color inspired by the Pro V1 golf ball as its main seasonal color. It strengthens design continuity across categories from balls to clubs and gear, with knitwear featuring a hole-map pattern based on golf course layouts and outerwear with heat-generating lining drawn from the dimple marks a golf ball leaves on a club face.
TourFit focuses on movement and adapting to changing conditions. It introduces a Tour Seal detail that holds the sleeve in place during the swing, and improves insulation by varying body-heat-retaining yarns and infrared-absorbing heat prints depending on where they are worn. Play combines subdued neutral colors with seasonal accent shades for a trend-driven silhouette that bridges the course and everyday wear.
The new products are available at Titleist Apparel brand stores and department stores nationwide.
