BTS Releases 'NORMAL' Live Video Featuring Korean Beauty

News|
|
By Yeon Seung
||
BTS 'NORMAL.' Photo courtesy of BigHit Music - Seoul Economic Daily 연예,가요,가요일반 News from South Korea
BTS 'NORMAL.' Photo courtesy of BigHit Music

The group BTS released a live video of "NORMAL," a track from their fifth full-length album, through their official YouTube channel at midnight on the 21st.

Like the live video of the title track "SWIM" released in March, this video was filmed at the serene hanok, a traditional Korean house, called Seonhyewon. The members' vivid vocals, so intimate that even the faintest breaths can be heard, fill the space and add to its resonance.

"NORMAL" is an alternative pop track that calmly sings of the emptiness and fear that exist behind the spotlight, characterized by a soft singing rap that unfolds as if speaking. The song entered the U.S. Billboard main singles chart "Hot 100" at No. 41 and has remained on the chart for three consecutive weeks.

BTS is holding "ARIRANG," the largest world tour in K-pop history, comprising a total of 88 shows across 34 cities worldwide. They drew approximately 840,000 people in North America and about 720,000 in Europe. In particular, during the stage for the track "Body to Body," they are creating a symbolic moment where everyone sings the Korean folk song "Arirang" together.

Meanwhile, BTS will continue the fervor of their world tour in New York, the United States, on August 1-2.

Companies in this story

Original reporting by Yeon Seung for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
3:12

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.