Shinsegae Duty Free said on the 17th that it has created "Shinmyeon Sale," a regular discount event to be held four times a year.
The first Shinmyeon Sale is the duty-free operator's first large-scale regular sale, timed to the holiday stretch running from Chuseok through National Foundation Day and Hangul Day. Shinsegae Duty Free plans to hold the event four times a year during holiday periods, when demand for duty-free shopping is high, and to build it into its flagship recurring promotion.
The first edition will be split into two rounds. The first runs from the 17th to the 30th of this month and the second from Oct. 1 to 11, with different featured products and discounts in each round. The event is built around the concept of "affordable luxury," focusing on offering luxury brands and best-sellers favored by domestic shoppers at reasonable prices.
The online mall will discount some 3,800 items from 277 brands by up to 70%. Of those, about 2,200 cosmetics and fragrance products from 173 brands will be discounted by up to 60%. Imported cosmetics brands including Yves Saint Laurent Beauty, Lancome, Kiehl's and Prada fragrances are also taking part.
Fashion, accessories and leather goods account for about 1,300 items from 83 brands. More than 160 of the products are from brands sold exclusively at Shinsegae Duty Free or are exclusive event items. At the Myeongdong store, about 290 items from 85 brands, including Sulwhasoo, Whoo, Anua and Biotherm, will be discounted by up to 40%. The online mall and the Myeongdong store will carry different product lineups, and featured items will be rotated during the event period.
Themed promotions will also run. "Captain Ddager PICK," a collaboration with the travel influencer Captain Ddager, will offer discounts on liquor including Glenfiddich and The Balvenie. The "Amore Beauty Shinsegae" brand week, held with Amorepacific, will feature best-sellers from Sulwhasoo, Hera and Aestura along with items developed exclusively for Shinsegae Duty Free.
"The Shinmyeon Sale brings together the products customers favor most, from luxury to beauty, fashion and liquor, along with benefits available only at Shinsegae Duty Free," an official at the company said. "We will hold it regularly around major holidays and build it into a shopping event that represents Shinsegae Duty Free."
