Dining Brands Group said on the 26th that it is renovating bhc's first Hong Kong store to strengthen its competitiveness in overseas markets.
The store, which opened in 2018, carries symbolic significance as bhc's first overseas location. The renovation was carried out to keep the flagship store growing steadily while enhancing the brand's competitiveness and the customer experience. The goal went beyond simply redesigning the space to a broader renewal, including a menu overhaul reflecting local customer demand, aimed at offering customers a more distinctive experience.
Specifically, the company applied bhc's brand identity throughout the store's exterior and interior design, using its signature yellow color for the interior. On the menu, the company introduced items ranging from an "eomuktang platter" — built around eomuktang, a fish cake soup popular among local customers — to dessert options such as hotteok, a Korean sweet pancake, and ice cream.
Nam Hwa-yeon, head of the overseas business division at Dining Brands Group, said the company plans to enhance the customer experience and expand its presence in the Hong Kong market through a space that reinforces the brand identity and a menu that reflects local customer demand.
