Kyungdong Navien is opening a pop-up store where consumers in the Daejeon and Chungcheong region can try its home air solutions and sleep products in person.
The company said on the 25th that it will run the "Navien Pop-Up" at Daejeon Shinsegae's Art & Science through Sept. 3. It is the fourth such pop-up, following The Hyundai Seoul in May, Hyundai Department Store's Pangyo branch in July and its Apgujeong flagship in August.
The pop-up displays the company's "home air solution," which manages indoor humidity and air quality together, along with its Four Seasons sleep mat and "Bath Care," a bathroom ventilation appliance. Because Daejeon Shinsegae's Art & Science draws shoppers not only from Daejeon and Sejong but also from the Chungcheong and North Jeolla regions, the event targets demand from newlyweds, new movers and households replacing home appliances.
The highlight is "Magic Plus," which pairs a dehumidifying air purifier with the "Navien Magic 3D Air Hood." When an induction cooktop is in use, the air hood activates automatically to form a three-sided air curtain, and the dehumidifying air purifier switches to cooking mode to supply filtered outside air around the hood. This reduces the spread of cooking fumes and indoor pollutants generated while cooking.
The company has also set up a space to try "Bath Care," a product for managing bathroom air quality. Bath Care uses a BLDC motor to improve low-noise and energy-saving performance, and offers functions including dehumidification, warm-air heating, drying and ventilation.
At the Four Seasons sleep mat experience zone, visitors can try its summer cooling and winter heating functions firsthand. An "AI Sleep Mode" that detects the user's breathing sounds automatically adjusts the mat temperature according to the sleep stage, and the mat also supports separate left-and-right temperature settings.
The company is running an expert consultation corner for customers who want product advice. Specialists will recommend suitable products and solutions based on each customer's living environment and lifestyle. An event will also give visitors who try the products a "KDZ" official character key ring, a biodegradable scrubber, a cooler bag and a blanket.
