Shinsegae Live Shopping said on the 17th that it is launching a "Tenderloin Truffle Chopped Steak" in partnership with Josun Hotel, the first such product in the industry.
The item is a premium home meal replacement (HMR) jointly developed by Shinsegae Live Shopping and Josun Hotel, designed to let consumers enjoy at home the kind of chopped steak served at a hotel restaurant. It features a special sauce that draws on Josun Hotel's recipe expertise to bring out the flavor of the meat. The product will first air on the 18th and be carried on a continuing basis thereafter.
Shinsegae Live Shopping has steadily expanded its lineup of premium Josun Hotel HMR products this year, including ox knee soup (dogani-tang), grilled eel and Peking duck.
"We will continue to develop products so that customers can enjoy hotel-level dining experiences in their daily lives," said Woo Sang-woo, head of the food team at Shinsegae Live Shopping.
