CJ Onstyle, the commerce arm of CJ ENM, said sales of partial-renovation products such as sink bowls, ceiling fans and bathroom ventilation fans jumped 148% in the first seven months of this year from a year earlier, the company said on the 17th.
Sink bowl sales rose 88% year-on-year over the period. Artisan, a square sink bowl brand, saw its June sales surge 209% from a year earlier, while ceiling fan sales climbed 311% and bathroom ventilation fans rose 194%.
Younglim Doors, which CJ Onstyle introduced through a mobile livestream broadcast in March, drew 200 million won ($144,000) in orders from its launch broadcast alone.
A CJ Onstyle official said demand is rising quickly among consumers who want to selectively improve only the spaces that inconvenience them rather than renovate their entire home. The company said it would continue to expand its lineup of related products, drawing on platform trust that lets shoppers buy even high-involvement items with confidence and on content that vividly conveys installation and user experiences.
