Samsung Fire & Marine Insurance (000810.KS) has launched "TC (Total Consultant) branches," a new sales organization that utilizes the company's customer database (DB). The strategy is to move away from the traditional insurance sales model that relied on personal networks and strengthen sales centered on coverage analysis and consulting based on customer databases provided by the company.
According to Samsung Fire & Marine Insurance on the 9th, agents at TC branches will receive a total of 720 customer database leads over three years after registration — 30 per month in the first year, 20 per month in the second year, and 10 per month in the third year. The company plans to reduce the burden of finding new customers, allowing agents to focus on consultations and coverage consulting.
The company has also strengthened training support. It operates a step-by-step curriculum ranging from basic education on insurance and financial products to customer consultation, coverage analysis, and consulting practice, along with on-site coaching from professional supervisors (SVs). By linking its in-house call sales support platform "Kim Bi-seo" (Secretary Kim) with the customer database, the company also provides digital-based support for customer management and consultation history tracking.
Samsung Fire has also established support programs to help agents settle in during their early stages. It plans to provide call activity subsidies and performance-linked commissions to support stable sales activities.
The company currently operates a total of four TC branches nationwide — two in the greater Seoul area, one in Daejeon, and one in Busan — and plans to gradually expand the branches nationwide.
"We will continue to expand TC branches based on operational performance and best practices," a Samsung Fire & Marine Insurance official said. "We plan to develop them into a new growth channel that leads a customer-centered consulting sales culture."
