HK inno.N is joining forces with NCSOFT's popular MMORPG "Lineage2M" to release special editions of its Hutgaesu and Hutgaesu EX beverages, targeting gamers as consumers.
The company said on the 20th that it will launch the special editions — featuring a signature Orb-class character on the label — to coincide with the "SANCTUARY: A Miracle That Revives the Battlefield" update scheduled for the 26th, alongside a collaboration event called "A Refreshing Move."
Buyers of the special editions receive coupons redeemable for in-game items. Registering the coupon number printed inside the product label unlocks a "Hutgaesu Box" in the game. The box can yield a "Hutgaesu Lucky Bundle," which offers a chance-based reward of a legendary-class or Agathion acquisition ticket, as well as buff items and materials used to craft rewards. Coupons can be registered until November 11.
The special editions will be sold at inno.N Mall, the Condition Mall on Naver Smart Store and convenience stores nationwide. Starting on the 26th, a "Hutgaesu Wagon Merchant" offering various items will operate inside the game. HK inno.N will also hold a prize draw giving away a limited-edition "Lineage2M Reboot Kit" through its official YouTube channel and website.
"We designed this event so that Lineage2M users can enjoy the game refreshingly with Hutgaesu," an HK inno.N official said. "Through various collaborations, we will get even closer to gamers."
Hutgaesu, made from 100% domestic oriental raisin tree fruit, comes in two variants, Hutgaesu and Hutgaesu EX. HK inno.N has been collaborating with game companies since 2021 to market to gamers.
