Highlight Brands said on the 27th that it has secured the exclusive domestic licensing rights to True Linkswear, a U.S. golf brand, and will introduce it in South Korea.
For its first season in the country, Highlight Brands will offer 13 styles across six golf shoe lines, including its flagship models True Anti-Gravity, True OG3 Pro and Lux. The company plans to expand the lineup to apparel and accessories in the first half of next year to strengthen the brand's position in the domestic golf market.
Founded in 2010 in Tacoma, Washington, True Linkswear centers its brand identity on the pleasure of walking. Rather than focusing solely on swing performance, the brand treats comfort and natural movement throughout a full 18-hole round as essential elements.
The brand grew out of experience on the professional tour. Ryan Moore, a five-time winner on the PGA Tour, and his brother Jason Moore, then his caddie, set out to develop more comfortable golf shoes after noting that foot fatigue accumulated over a long round could affect performance on the back nine. Ryan Moore demonstrated the product's performance by winning a PGA Tour event in 2012 wearing True Linkswear shoes.
An official at Highlight Brands said the brand prompts golfers to reconsider the value of the pleasure of walking in golf, adding that the company aims to offer Korean golfers a new golf experience through products that combine functionality, style and everyday versatility.
