INCHEON — Incheon Metropolitan City and the Incheon Tourism Organization opened the 2026 Incheon Songdo International Convention Complex District MICE Travel Mart, the third edition of the event, on Sept. 14, starting a push to attract MICE events from across Asia. The mart runs through Sept. 17 across the Songdo International Convention Complex District. Thirty overseas buyer companies from six Asian countries — China, Singapore, Malaysia, the Philippines, Thailand and Vietnam — and 52 Korean MICE companies are taking part in business meetings and inspections of local facilities.
The centerpiece one-on-one business meeting session will be held Sept. 15 at Songdo Convensia. Using pre-scheduled appointments (PSA) based on buyer and company needs identified in advance, organizers will hold 320 meetings, more than 10% above last year's 288. Organizers focused invitations on key decision-makers with purchasing power, including company chief executives and senior executives, aiming to move beyond simple attendance and raise the rate at which deals are actually signed.
During the event, overseas buyers will tour accommodation and meeting facilities near Songdo Convensia and join a familiarization tour of Ganghwa Island, seeing firsthand the infrastructure of the Songdo complex district, where meetings, lodging and leisure can all be handled in one place. The city said it will track potential demand after the meetings and channel it into bids for international conferences and corporate incentive travel.
"The MICE industry is a core strategic industry that injects vitality into the regional economy as a whole," said Kim Young-shin, director general of the city's international cooperation bureau. "We will imprint Songdo's excellent infrastructure on overseas markets and produce visible results in attracting events."
