Gangnam Offers Free AI Marketing Course for Job-Seeking Young Adults

Tuition Free, With Up to 200,000 Won in AI Tool Subsidies Trainees Pick a Brand for Step-by-Step Practice and a Portfolio

Society|
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By Kim Eun-bidemeter@sedaily.com
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A poster for the "AI-Powered Digital Marketing" course run by Seoul's Gangnam District for unemployed young people. Photo courtesy of Gangnam District Office - Seoul Economic Daily Society News from South Korea
A poster for the "AI-Powered Digital Marketing" course run by Seoul's Gangnam District for unemployed young people. Photo courtesy of Gangnam District Office

Seoul's Gangnam District will run a training course on digital marketing using generative artificial intelligence for young adults who are not employed.

The program is open to job-seeking residents of Gangnam aged 19 to 39, with 30 slots available. Classes will run from October 1 to November 26 on Tuesdays and Thursdays at Chunghyun Church. Tuition is free, and the district will cover up to 200,000 won per person in fees for paid AI tools needed for the hands-on sessions.

Participants will choose a brand of their own and work through each stage of the process, from market research and strategy development to content production and campaign performance analysis. After the course, they can complete a personal marketing portfolio based on the results of their exercises.

Original reporting by Kim Eun-bi for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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