DAEJEON — Daejeon Tourism Organization has won the top award for tourism and MICE industry development, recognized for strengthening the city's competitiveness in tourism and the MICE sector by drawing on its standing as a science city.
The organization said on the 7th that it received the Grand Prize for Tourism and MICE Industry Development at the international academic conference of the Korea Academic Society of Tourism and Leisure, held at Hannam University from the 4th to the 6th.
The award recognized the organization's contribution to the local tourism industry through efforts to link Daejeon's strengths as a science city with tourism and the MICE business, expand the city's hosting of international conferences, develop region-specific tourism content and reinforce its city brand.
The organization has also worked to spread a friendlier and fresher image of Daejeon and to raise interest in local tourism through city marketing built around the Kkumssi Family, the city's flagship characters, and the development of a range of tourism content.
"We will actively connect Daejeon's science and technology, culture and tourism resources to offer visitors from home and abroad a distinctive experience, and work to grow Daejeon into a tourism and MICE city that represents South Korea," said Kim Yong-won, president of Daejeon Tourism Organization.
