DAEJEON — Daejeon said on the 26th that it will accept applications from August 26 to September 16 for the second round of its 2026 program offering free use of city-owned advertising media to local small businesses and nonprofit groups.
The program opens the city's advertising media free of charge to local businesses and organizations that need to promote their work. In this round, 16 businesses and groups will be selected to receive a total of 1,265 advertising spaces.
The spaces on offer include two large billboards at the Daedeok Bridge and the KAIST Bridge, 134 display panels in the city's subway system, one exterior LED screen at Daejeon City Hall, and 1,128 arrival-information terminals at bus stops. The large billboards and subway panels can be used for six months, while the City Hall LED screen is provided for three months per recipient and the bus-stop terminals for one month per recipient.
The city will review the applications through its advertising media operation committee before selecting the final recipients. The results will be announced on October 15 through the city website and individual text messages.
The city will also produce the promotional designs for the selected businesses and groups through volunteer work by students from the Department of Communication Design at Daejeon University and the Department of Visual and Video Design at Hanbat National University. The selected businesses, groups and students will exchange views on the designs through planning meetings and complete the final versions.
The city has run the program since 2016 and has supported free advertising for 341 businesses to date.
"This is a good opportunity for local small businesses and public-interest groups to tell citizens about their businesses and activities without any cost burden," a city official said.
