HONGSEONG — Chungnam's K-products have broken into overseas markets in Frankfurt, Germany, a global financial and economic hub known as the gateway to Europe.
South Chungcheong Province and the Chungnam Economic Promotion Agency said on the 26th that an export consultation session for its 2026 European market development delegation, held at the Steigenberger Hotel in Frankfurt on the 25th local time, produced more than 110 rounds of talks worth $17.38 million involving 13 companies, along with 13 export memorandums of understanding (MOUs) worth $7.85 million.
The delegation included 13 companies from eight cities and counties, including Hongseong, Asan and Cheonan, that make products such as laver, tteokbokki, soybean paste soup kits and cosmetics. On the buyer side, 36 companies including Panasia and Kim's Asia attended and showed interest in the province's standout products.
Hongseong-based Taekyung Food signed a $1 million export contract with Popeye GmbH, and Yesan-based Shinsung TNF signed a $1 million contract with True World Foods.
South Chungcheong Governor Park Soo-hyun went table to table across the consultation hall, asking local business owners about their company locations, products, on-site reactions and the progress of their talks and contracts, offering words of encouragement.
When one business owner asked for expanded trade support, Park signaled willingness to help, saying, "Please advise me on how best to expand support." To the European buyers, Park said, "The 13 companies here are firms that 'Chungnam friends' analyzed over three months and officially recommended."
The participating companies were scheduled to travel to Paris on the 26th, hold an export consultation session there on the 27th and conduct market research on the 28th.
