GWANGJU — Gwangju Shinsegae, a department store that has grown alongside its local community, has launched an AI video contest to mark its 31st anniversary.
The company said on the 25th that it is running the contest under the theme "The Future of Gwangju Shinsegae Imagined Through AI" through Sept. 27. The contest is designed to help residents flesh out a vision for "The Great Gwangju," a new development planned by the retailer.
Entries fall into three categories: services, facilities and spaces. Participants choose one of the three and produce a short-form video of roughly 30 seconds to one minute using AI tools.
The contest is open to anyone aged 14 and older, and both individuals and teams may take part. Entries are submitted through a Naver form. Participants must post their videos as public posts on their own social media accounts.
Posts must include the hashtags "TheGreatGwangju" and "GwangjuShinsegae." Total prize money is 5 million won ($3,600).
"The Great Gwangju," which Gwangju Shinsegae is developing, is a mixed-use landmark project designed for the city. The complex will span 250,000 square meters and will house a luxury hotel, a performance venue, office space, and residential, medical and educational facilities. Gwangju Shinsegae is aiming for a 2029 opening.
Lee Dong-hoon, chief executive of Gwangju Shinsegae, said the contest is expected to give residents an early look at the facilities they want. "We hope many residents will take part so that 'The Great Gwangju' can become a better space," Lee said.
