SILICON VALLEY — Annualized revenue from advertising on OpenAI's ChatGPT has passed $1 billion (about 1.4 trillion won) in roughly 200 days, as the company plays up its advertising business ahead of a stock market listing planned for early next year.
OpenAI said on the 31st of last month that ChatGPT advertising, now running in more than 40 countries, had reached $1 billion. That came about 200 days after the company began showing ads to users in the United States on February 9. OpenAI serves ads to free ChatGPT users and subscribers to its lower-priced "Go" plan, and started the advertising service in South Korea in June this year.
ChatGPT's advertising revenue accounts for 2.5% of OpenAI's total annualized revenue of $40 billion, a figure disclosed recently. The company said tens of thousands of advertisers now use its advertising platform, and that advertising forms one pillar of a diversified business model alongside consumer subscriptions, enterprise services and usage-based application programming interfaces, or APIs.
OpenAI's decision to disclose advertising revenue is seen as an attempt to showcase its performance to investors as it pursues an initial public offering. The company emphasized the advertising figures after rival Anthropic overtook it in valuation and after it pushed back its listing from this year to early next year.
