Hyundai Glovis (086280) is stepping up support for South Korea's K-culture exports through air logistics services that carry domestic beauty and entertainment products overseas.
The company said on the 27th that it recently won and is now handling air freight contracts for APR cosmetics shipped to Los Angeles, London and Amsterdam, as well as SM Entertainment albums bound for Chicago and other U.S. cities.
Hyundai Glovis secures optimal flights and shipping routes through negotiations with airlines. Air transport allows faster delivery and easier control of the shipping environment, including temperature and humidity.
Cosmetics require packaging that prevents leakage and absorbs shocks, and in some cases must meet hazardous-materials packaging standards such as the use of safety containers. Exports also must satisfy country-specific rules, including U.S. Food and Drug Administration regulations and the European Union's REACH chemicals framework. Hyundai Glovis provides customized services to keep shipments moving smoothly.
For album shipments, the company applies a ban on multi-tier stacking of cargo across both inland and air legs, from departure to arrival. For newly released K-pop albums, it also follows strict security protocols throughout the journey to the final destination to prevent advance leaks of product information.
Drawing on its air freight capabilities, Hyundai Glovis signed contracts in the first half of this year alone to move several hundred tons of APR cosmetics bound for North America and Europe and SM Entertainment albums headed for North America.
Korean cosmetics exports to 58 European countries totaled 2.31 trillion won in the first half of this year, nearly doubling in two years, according to Korea Customs Service trade data. K-pop album exports jumped 125% from a year earlier over the same period to a record 382.3 billion won. The U.S. was the largest destination, taking in 110.1 billion won worth of albums.
Hyundai Glovis plans to expand its air logistics business around beauty and content shipments that represent K-culture, along with high-value consumer goods. It has recently moved beyond general consumer goods into artwork transport, shipping pieces by British contemporary artist Damien Hirst to London last month.
