Kleannara (004540) is accelerating its push into overseas markets through Popomong, its pet care brand, aiming to secure new sales channels by showcasing the competitiveness of the K-pet brand across Asia and beyond.
The company said on the 26th that Popomong took part in Pet Fair Asia, held from the 19th to the 23rd at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.
Pet Fair Asia is the largest pet industry expo in the Asia-Pacific region, drawing more than 2,600 companies from around the world across an exhibition space of more than 320,000 square meters. It brings together pet companies, buyers and distributors from across the globe.
Popomong has grown steadily over the three years since its launch, strengthening its brand competitiveness in the domestic pet market. Its flagship product, pet tissues, has sold about 67 million sheets on a cumulative basis — roughly one sheet used every 1.4 seconds — establishing itself as an essential hygiene item in the daily lives of pet owners. Its training pads have also sold more than 10 million units cumulatively.
Starting with Australia in 2024, Popomong has widened its overseas footing by expanding exports to markets including Taiwan and the Philippines. During the fair, drawing on that overseas experience, it worked to broaden its contacts with overseas buyers and distributors and to find new export channels. It focused in particular on comprehensively introducing to the global market a product portfolio that has expanded step by step to cover care, grooming and pet food, and on gauging market demand and business potential by country.
At the fair, Popomong presented its entire lineup in one place: Carepo, its pet hygiene and care line; Lovingpo, centered on grooming and household goods; and Healthypo, its expansion into pet food. Having continuously broadened its range from early hygiene and care products to grooming and household goods and then pet food, the company used the fair to introduce its expanded product portfolio to global buyers. It also unveiled its recently launched Balance Stick to overseas markets for the first time.
Popomong plans to use its participation in the fair as a springboard to expand its global distribution network, including across Asia, and to fully step up its entry into overseas markets. "Through this fair, we broadened our contacts with global buyers and confirmed market demand and business potential by country," a Popomong official said. "Going forward, we will strengthen our competitiveness as a K-pet brand based on products and strategies tailored to each market's demand, and expand our presence in the global market."
