Hyundai Motor will launch more than 100 new vehicle models by 2030 and expand global production capacity by 1.27 million units over the same period. The automaker plans to build its first Level 2+ autonomous driving model in 2028 and start operations at an artificial intelligence data center in Saemangeum in 2029.
Hyundai Motor unveiled the medium- to long-term growth strategy to investors and analysts at its 2026 CEO Investor Day, held on the 26th at the Conrad Seoul hotel in the Yeouido district of Seoul's Yeongdeungpo-gu. Senior executives in attendance included Chief Executive Jose Munoz; Park Min-woo, president of the AVP Division and head of 42dot; Kim Chang-hwan, executive vice president for electrification energy solutions; and Lee Seung-jo, executive vice president and head of the finance division.
The company will roll out more than 100 models worldwide by 2030, including full redesigns, facelifts and derivative versions. More than 18 of them will be all-new vehicles in segments where Hyundai Motor currently has no offering.
In North America, the automaker will launch 10 hybrid models by 2030, starting with the GV80 hybrid, and raise hybrids to 50% of its sales there. From the first half of next year, it will also begin selling extended-range electric vehicle versions of the Santa Fe and a Genesis SUV. An EREV runs on a battery and electric motor, with a gasoline engine serving as a backup generator. The Genesis EREV SUV is expected to travel more than 1,000 kilometers on a single charge and tank.
In Europe, Hyundai Motor aims to raise battery electric vehicle sales to 420,000 units by 2030, nearly four times the 116,000 EVs it sold in the region last year. In India, it will lift sport utility vehicles to 80% of sales by 2030 and localize more than 90% of parts to strengthen cost competitiveness. Its China unit will expand sales, including exports, to 500,000 units by 2030 on the back of a localization strategy.
To support the model offensive, Hyundai Motor will add 1.27 million units of global production capacity by 2030: 500,000 units in North America, 320,000 in India, 200,000 in South Korea and 250,000 in complete knock-down assembly. Despite geopolitical risks and intensifying competition from Chinese automakers, the company kept its medium- to long-term targets of 5.55 million vehicles in global sales and a 60% electrified vehicle sales mix by 2030.
In 2028, Hyundai Motor will apply Level 2+ autonomous driving technology to its first mass-produced software-defined vehicle through a strategic partnership with Nvidia. The company will accumulate and analyze driving data to advance its Atria AI system and update vehicles, creating a self-reinforcing cycle. It then aims to build out a full autonomous driving lineup, from Level 2+ through Level 4, in stages.
Because autonomous driving data will begin to grow sharply as a result, the Saemangeum AI data center will start operating in 2029. The 100-megawatt facility will be able to house more than 50,000 graphics processing units.
Hyundai Motor left its earnings guidance for this year unchanged, at an operating margin of 6.3% to 7.3%, citing improving profitability from higher hybrid sales and the impact of new model launches in the second half. It raised its 2030 operating margin target, on a consolidated basis, to 9% or more. For shareholder returns, the company plans a total return ratio of at least 35%, a minimum dividend of 10,000 won or more per share, and the retirement of its entire 800 billion won holding of treasury shares.
