
▲ AI PRISM* Personalized Economic Briefing
* Editor's note: AI PRISM (Personalized Report & Insight Summarizing Media) is an AI-based personalized news recommendation and summarization service developed with support from the Korea Press Foundation. It selects and provides six tailored news items for each reader type.
[Key Issue Briefing]
■ AI has torn down the barriers to entry in game development: Major game companies including ONE Store, Krafton and Nexon are rolling out AI-based user-generated content (UGC) platforms that let users create games with natural-language commands alone. An environment has taken shape in which even non-developers can launch a game in one to two minutes. As the structure shifts to allow everything from production and distribution to monetization without any experience in planning, art or development, the game industry is entering a period of rapid change in the profiles it seeks and the boundaries between job roles.
■ Chinese AI is pressuring Big Tech on both performance and price: Over the 70 days since June this year, nine major Chinese AI companies have poured out 10 of their latest models. They are closing in on the top U.S. models and, in some evaluations, outperforming them. DeepSeek V4 Pro costs $0.06 per task, one-39th the cost of Claude Opus 5 at $2.34. Analysts say a structure is forming in which, for those preparing for careers in AI, an understanding of the Chinese AI ecosystem becomes a competitive edge.
■ Traditional manufacturing is transforming on the back of an AI infrastructure boom: Hyundai Steel has won seven projects to supply steel materials for AI data centers. With POSCO setting up a dedicated AX (AI transformation) organization, the steel and petrochemical industries are reshaping their business structures around the AI infrastructure market as a new growth axis. As shown by first-half rebar exports to the U.S. surging more than 33-fold from a year earlier, demand for AI- and data-center-linked jobs is rising rapidly even in traditional materials industries.
[News of Interest to University Students and Job Seekers]
1. Games Made in a Snap With AI: Race for the "Next Roblox" Heats Up
Key summary: ONE Store has partnered with the AI game-creation platform Vers8 to build a dedicated section called "AI Games," where even non-developers can create and launch a game within one to two minutes just by entering text. Krafton is enhancing "OverDare" through a joint venture with Naver Z and has signaled a full global launch within the year. Nexon has introduced the "MSW AI Toolkit" to MapleStory Worlds, enabling the creation of new worlds through a natural-language-centered "vibe coding" approach. Payouts Roblox made to individual creators more than doubled from $624 million in 2022 to $1.5 billion in 2025, proving the viability of the revenue model. Amid a shift in game development leadership from a handful of developers to individual creators, planning ability and the capacity to use AI tools are emerging as new competitive strengths for employment and startups, observers say.
2. One New Model a Week: Chinese AI Beats Big Tech
Key summary: Over roughly 70 days since June this year, nine major Chinese AI companies including Zhipu AI, Tencent, Moonshot AI, Alibaba and DeepSeek have successively unveiled 10 of their latest models and major updates. They are picking up the pace in chasing the top U.S. models. DeepSeek V4 Pro's AI intelligence index of 53 trails Claude Opus 5's 63, but at $0.06 per task it costs just one-39th of Claude Opus 5. In price competitiveness, it holds an overwhelming advantage. Analysts say the rapid growth of Chinese AI is rooted in a spiral effect combining government R&D support, talent development and infrastructure costs that are practically free. As Chinese firms rapidly expand their influence in the open-source AI ecosystem, the ability to understand the characteristics and ecosystem of Chinese AI models is emerging as a new differentiator for job seekers in the AI field.
3. Steel and Petrochemicals Break Through the Slump on an "AI and Chip Boom"
Key summary: Korea's steel and petrochemical industries, which had faced the double burden of a weak market and Chinese oversupply, are rapidly reshaping their business structures on the strength of global AI infrastructure demand. Hyundai Steel has won seven projects to supply steel materials for AI data centers. POSCO has set up a dedicated AX organization and is accelerating development of specialty steel for cooling-water tanks and high-value electrical steel sheets. LG Chem's advanced materials division swung to a profit in the second quarter of this year, helped by expanded sales of separators for ESS batteries. SKC posted record quarterly revenue of 254 billion won in the second quarter on rising copper foil sales. With first-half rebar exports to the U.S. surging more than 33-fold from a year earlier, demand for AI-linked jobs is rising rapidly even in traditional materials industries, broadening the range of career options for job seekers in materials and chemical fields.
[News for Reference for University Students and Job Seekers]
4. Anthropic to Rival SpaceX: "$2 Trillion Valuation Expected"
Key summary: Some investors in Anthropic, the developer of Claude, expect a valuation of more than $2 trillion (about 2,814 trillion won) in an IPO this October. Some forecast that annualized revenue, up more than tenfold from the start of the year, will reach $100 billion to $120 billion by year-end. In May, its valuation surpassed OpenAI's for the first time at $965 billion, and citing annual growth of 800%, some have argued the valuation could reach $3 trillion. It also carries considerable risks at the same time, however, including clashes with the Trump administration, litigation with the U.S. Department of Defense, and restrictions on foreign access under export controls. Understanding the growth pace of AI startups and how their valuations are calculated can serve as useful background knowledge for preparing for a career in the AI industry, observers say.
5. Public Procurement Chief Baek Seung-bo: "Raising Innovative Product Purchases to 3 Trillion Won"
Key summary: The Public Procurement Service has unveiled a plan to expand public purchases of innovative products more than sixfold, from the current 476.7 billion won to 3 trillion won by 2030, and to concentrate support on the entry of strategic industries such as AI, robotics and climate tech into the public market. After increasing the chances for innovative-product designation from three times a year to four and broadening the entities that identify products to include industry-academia-research bodies, private investment firms and local governments, AI, robotics and climate tech accounted for 40% of newly designated products as of June this year. Under a policy of strategically leveraging 238 trillion won in public purchasing power to support technology-leading growth and balanced growth, the agency will also build an AI-based supply chain management system this year. For those preparing for jobs at startups or small and medium-sized enterprises in the AI and climate tech fields, this is a notable policy shift in that it widens the pathway into the public market, according to the agency.
6. "Neoclouds" Renting GPUs 66% Cheaper Are on the Rise
Key summary: CoreWeave and Nebius, neocloud firms that provide GPU infrastructure at prices up to 66% lower than existing large clouds, posted second-quarter results far exceeding market expectations. Nebius's second-quarter AI cloud revenue surged 514% from a year earlier to $575 million. CoreWeave secured $2.58 billion in revenue and a $104 billion order backlog. Both companies each received $2 billion in investment from Nvidia, giving them priority access to the latest GPUs. However, the two present a contrast: CoreWeave has chosen an aggressive expansion strategy with $35.1 billion in borrowings, while Nebius has opted for conservative operations emphasizing financial soundness. This can serve as a reference case for job seekers who want to understand the structure and players of the AI infrastructure market, according to the report.
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