GS Shop will run free sales broadcasts for products from 20 promising small and mid-sized companies identified through its market-access support program "On&Up," the home shopping operator said on the 12th.
On&Up is an open-call program through which GS Shop identifies companies with strong products and gives them a chance to appear on free sales broadcasts, aimed at helping small businesses expand their sales channels. The name reflects the goal of helping companies grow up by going on-air through home shopping broadcasts.
In an open recruitment held in April and May, a total of 85 companies applied, including 49 in food, 11 in cosmetics and 10 in household goods. GS Shop evaluated product competitiveness, marketability and channel fit before selecting 20 products.
The products will be introduced in sequence starting on the 15th with Dasom International's "Haru Yakkong Soy Milk." On the 16th, targeting demand for restorative foods, the Namwon Loach Chueotang Cooperative will sell its "Traditional Namwon Loach Soup," and on the 24th, Saimdang Food will present its low-sugar "Mosi Tteok" rice cake with reduced sugar content.
GS Shop will also guarantee selected On&Up companies at least five programming slots each and assign four dedicated merchandisers for free sales broadcasts by product category. The merchandisers will provide expert consulting on product competitiveness, sales strategy and marketing. For companies without insert videos for broadcast, GS Shop will also cover production costs of up to 7 million won.
An official at GS Retail (007070) said home shopping offers small businesses that have competitive products but few chances to reach customers an opportunity to raise their profile and open new sales channels. The official said GS Shop will continue substantive ESG management by helping such companies meet more customers.
