IPARK Mall, the retail development and operations arm of HDC Group, said on the 10th that its "Dopamine Station" inside the IPARK Mall at Yongsan Station in Seoul has drawn more than 10 million visitors in the year since it opened.
Dopamine Station, which officially opened on August 6 last year, spans about 6,500 square meters and brings together more than 40 types of content, including character goods, figures, keyboards and games. It has attracted families visiting with children and now averages about 30,000 visitors a day.
The attraction has helped draw shoppers and lengthen their stays, contributing to the mall's overall growth. IPARK Mall's cumulative sales for January through July this year rose 38% from a year earlier.
To mark its first anniversary, Dopamine Station is running a "First Birthday Party" event through the 17th of this month. IPARK Mall membership customers who present an app coupon can join the "Lucky Gacha!" event, which offers prizes ranging from stays at the Park Hyatt Seoul and the Park Roche Resort & Wellness to figures, with a prize for every participant.
The app also hosts a daily random roulette event offering various food and beverage (F&B) perks, such as discount vouchers for coffee, bagels, cake and wine. A separate event gives customers using KakaoPay and PAYCO up to 60,000 points in rewards. Brands based at Dopamine Station are also holding first-anniversary promotions of their own, including special discounts and free gifts.
Kim Yun-ho, head of IPARK Mall's sales division, said Dopamine Station "has established itself as a space that offers customers the pleasure of discovering new tastes and gives brands a chance to test their marketability and growth potential and to grow together." He added, "We will continue to seek out promising brands and build a content ecosystem that grows alongside our customers."
