Apgujeong Hyundai Tops 10 Billion Won Again; Shinhyundai 12 Sets 11.25 Billion Won Record

■AI PRISM [Real Estate News] Ultra-High-End Prices Recover After Capital Gains Tax-Driven Fire Sales Clear Record Prices Emerge Despite Halved Transactions Buyer-Seller Standoff Deepens Ahead of Tax Reform Announcement

Finance|
|
By Kang Do-won
||
null - Seoul Economic Daily Finance News from South Korea

▲AI PRISM* Customized Economic Briefing

*Editor's Note: 'AI PRISM' (Personalized Report & Insight Summarizing Media) is an "artificial intelligence (AI)-based customized news recommendation and summary service" developed with support from the Korea Press Foundation. It selects and provides six customized news items by reader type.

[Key Issue Briefing]

■ Ultra-High-End Market Prices Recover: Prices of ultra-high-end apartments in Apgujeong-dong, which underwent a temporary correction as fire-sale listings poured out just before the heavier capital gains tax on multi-home owners took effect, are rapidly rebounding. Shinhyundai 11, at 183㎡ of exclusive area, sold for 10.5 billion won this month, breaking back above the 10 billion won mark, while Shinhyundai 12, at 182㎡ of exclusive area, set a new record at 11.25 billion won.

■ Price Defense Amid Halved Transaction Volume: With the tax reform plan to be announced later this month expected to tighten taxation on ultra-high-end homes, the number of land transaction permits in Gangnam's three districts has plunged to less than half of April's level. Nevertheless, leading complexes such as The H Firstier IPARK, Raemian One Bailey, and Riches renewed record prices last month, in what analysts describe as continued price resilience in the ultra-high-end market.

■ Broad Development Boosts Take Shape: With the Ministry of National Defense announcing that it will lift or ease restrictions on 29.16 million㎡ of military facility protection zones in the Seoul metropolitan area, including in Goyang, Pyeongtaek, and Siheung, development in adjacent areas long bound by regulations is expected to accelerate. Goyang's Changneung district can now raise its floor area ratio and attract businesses following the removal of height restrictions, and the Susaek airfield area is expected to gain momentum in advancing the Susaek District 14 mixed-use project and the Susaek Station area development project.

[News of Interest to Property Investors]

1. Apgujeong Hyundai Tops 10 Billion Won Again

Key Summary: Prices of ultra-high-end apartments in Apgujeong-dong, which fell sharply on fire sales just before the heavier capital gains tax on multi-home owners took effect, are recovering rapidly. Shinhyundai 11, at 183㎡ of exclusive area, sold for 10.5 billion won this month, rebounding 1.5 billion won from its April low of 9 billion won, while Shinhyundai 12, at 182㎡ of exclusive area, set a new record at 11.25 billion won. Meanwhile, land transaction permits in Gangnam's three districts have fallen to less than half of April's level, with both buyers and sellers maintaining a wait-and-see stance until the tax reform plan scheduled for later this month is announced. Ham Young-jin, head of Woori Bank's research lab, said prices are unlikely to fall significantly given the continued shortage of new supply and rising presale prices, but added that market trends will be redetermined depending on the contents of the tax reform plan.

2. "Shackles on Regional Development Released"…Development Winds Warm for Goyang, Pyeongtaek, Susaek

Key Summary: The Ministry of National Defense announced on the 21st that it will lift or ease restrictions on 29.16 million㎡ of military facility protection zones, an area 10 times the size of Yeouido. In Goyang, 770,000㎡ around Beopgot-dong, Daehwa-dong, and Janghang-dong were removed from restricted protection zones, giving a green light to securing self-sufficiency functions and attracting businesses in the Changneung district. The lifting of 1.33 million㎡ around the ammunition depot in Pyeongtaek's Godeok International Planning District is expected to improve conditions for developing residential areas behind Samsung Electronics. A 19.82 million㎡ flight safety zone at the Susaek airfield spanning Seoul's Mapo and Eunpyeong districts and the Goyang area is also set to be lifted in line with a revision of the enforcement decree in the second half of this year, raising expectations that major development projects such as the Susaek District 14 urban public housing mixed-use project will accelerate. The lifting and easing of protection zones takes effect after the official gazette notice on the 22nd.

3. Growing Controversy Over Lee's Bundang Home "1.7 Billion Won Mortgage"

Key Summary: Controversy is growing after it emerged that President Lee Jae-myung, in selling his Bundang apartment for 2.9 billion won, established a collateral mortgage of 1.77 billion won, equal to 61% of the sale price. In the industry, some analysts say the transaction was rushed to secure full value, as the complex is set for a project implementer designation notice later this month, and transferring ownership after the notice would make the property subject to cash settlement rather than an occupancy right. While not illegal, critics have raised the point that, in a situation where loans on high-priced apartments worth 2.5 billion won or more are limited to 200 million won, the arrangement effectively allowed the buyer to bypass lending regulations through a private financing method between individuals. Considering that the same housing type traded at 3.03 billion won in April, the industry view is that the deal was closed at a good price rather than as a fire sale.

[Reference News for Property Investors]

4. Trust Registrations for Seoul Collective Buildings Surge 55%

Key Summary: The number of applications for ownership transfer registrations (trust) for collective buildings in Seoul in the first half of this year came to 15,318, a 55.1% surge from the same period a year earlier. By district, Gangnam-gu led with 2,344, followed by Songpa-gu with 1,582 and Seocho-gu with 1,250, with Gangnam's three districts accounting for 33.8% of the total. This is analyzed as the effect of increased use of trust arrangements in reconstruction and redevelopment projects, along with expanded use of trusts for asset management, inheritance, and gifting, as well as collateral trusts for loan security. The analysis is that the trend of trust use is clearly increasing, centered on the Gangnam area.

5. GS E&C Seocho Tower Sale Gets Under Way

Key Summary: The sale process has begun for GS E&C Seocho Tower (five basement floors to 14 above-ground floors, gross floor area of 29,784.83㎡), a large office facility in the southern part of Seoul's Gangnam Business District (GBD). A consortium of Genstar Mate and S-1 was selected as the sale advisor and is expected to soon begin the full process, including distribution of the investment memorandum (IM). It is located on the wide-area transport axis of the Gyeongbu Expressway and Nambu Beltway, and the surrounding area is rich in development boosts such as the opening of the GTX-C line and the Yangjae Station mixed-use development. As a target of the Seoul city's "Growth Potential Zone Revitalization Project," a value-add strategy is possible, and stable rental income is currently secured, with GS E&C and Indong F&N leasing it as their headquarters.

6. Kyongnam Bank to Restrict Mortgage Loan Applications Through Brokers From September

Key Summary: BNK Kyongnam Bank will effectively halt new mortgage loan applications through brokers from September disbursements onward to manage its total volume of household loans. BNK Busan Bank has already stopped accepting broker-referred mortgage loans this month, and Jeonbuk Bank and iM Bank have taken similar measures, in a trend of conservative lending operations across regional banks. The five major commercial banks had also already used up 78% of their annual household loan growth target as of the 9th, and observers say pressure from financial authorities to manage total volumes will continue into the second half.

▶Go to article: Market Rates Rise…Burden Soars for Users of 43 Trillion Won in Card Loans

▶Go to article: KakaoBank Union to Stage Full-Scale Strike on the 31st After Wage Negotiations Collapse

null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea
null - Seoul Economic Daily Finance News from South Korea

Original reporting by Kang Do-won for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
3:12

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.