Korea Tops Japanese Travel Destinations, Doubling U.S. Share

2.28 Million Japanese Visited Korea From January to July Up 18.8% From a Year Earlier, Holding No. 1 Spot More Flights and K-Culture Popularity Drive Demand

Culture|
|
By Kim Sun-youngearthgirl@sedaily.com
||
Foreign tourists in Seoul's Myeong-dong district. Yonhap News - Seoul Economic Daily Culture News from South Korea
Foreign tourists in Seoul's Myeong-dong district. Yonhap News

Korea was the most popular overseas destination for Japanese travelers in the first seven months of this year, accounting for 28% of all Japanese outbound trips — far ahead of the United States, Taiwan and Thailand.

A total of 2,280,159 Japanese visited Korea from January to July, up 18.8% from a year earlier, the Ministry of Culture, Sports and Tourism said on the 31st. Total Japanese outbound travel rose 4.1% to 8,135,903 over the same period, meaning the increase in trips to Korea far outpaced the overall growth and signaling stronger preference for Korea as a destination. Korea's share of Japanese outbound travel rose 3.5 percentage points to 28.0% this year from 24.5% a year earlier. That is more than double the share for the United States at 13.1%, and ahead of Taiwan at 9.4% and Thailand at 6.8%.

Expanded air service between the two countries and the popularity of K-culture drove the demand, according to the ministry. Weekly seat capacity on Korea-Japan routes rose 2.4% to 348,751 in July from 340,441 in December last year. Continued demand in Japan for Korean food and cosmetics also contributed. The weak yen was another factor: the currency's decline against the won was smaller than that of the dollar or the yuan, easing the burden of travel costs.

Japanese tourists also made greater use of regional airports. Arrivals of Japanese travelers through Gimhae International Airport rose 52% through July from a year earlier, while Jeju and Cheongju airports saw increases of 60% and 93%, respectively.

Overall inbound tourism expanded along with the rise in Japanese visitors. A total of 12,803,042 foreign nationals visited Korea from January to July, up 21.3% from a year earlier. Credit card spending by foreign visitors over the same period rose 48.3% to 12.0859 trillion won ($8.7 billion).

"The number of Japanese tourists visiting Korea is rising on the back of increased flight capacity, the popularity of K-culture and exchange rate movements," said Kang Jung-won, head of the ministry's tourism policy office. "We will sustain the growth in inbound tourism by responding to market conditions."

Original reporting by Kim Sun-young for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
2:58

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.