SK Telecom (017670.KS) said Thursday it has enhanced the AI agent features of its artificial intelligence (AI) service "A. (A-dot)."
Agent Call is a feature in which A.'s AI assists with the calling process before connecting users to a representative when they dial a business number registered in A.'s Biz Contacts, such as customer centers and restaurants. When a user enters a business phone number, such as a customer center, A. classifies the congestion level for that time slot into three tiers—higher than average, normal, or lower than average—based on call volume over the past 30 days.
Once a call connects, the screen automatically switches to the Agent Call interface, where the AI displays the call content as real-time captions. In particular, ARS guidance that requires repeated listening is provided as on-screen buttons. Users can check and select menu options on the screen without having to listen to the guidance in full or memorize it.
Through this, the AI Message feature has been expanded to summarize the key content of received text messages and even suggest the next necessary action. For example, it automatically extracts key information from reservation and coupon messages so that users can put it to use right away. The feature pulls schedules, locations, and links from reservation messages, and validity periods and coupon numbers from coupon messages, connecting them to calendar registration or link access.
Information requiring management, such as extracted reservation schedules and coupon validity periods, is linked to the schedule function in the A. app. Registered schedules can also be checked through notifications at the necessary times. SK Telecom has newly added a To-Do feature to A.'s home screen. The To-Do feature automatically registers tasks based on call and text content and recommends next actions, such as an AI checklist, for the tasks entered. For example, if content requiring follow-up action—such as grocery shopping, making a phone call, or submitting documents—is identified in a call summary, it is automatically registered as a to-do item.
Kim Ji-hoon, head of SK Telecom's AI Business Division, said, "This update is meaningful in that A. is advancing into an AI service that more proactively checks information in customers' daily lives and provides help at the moments they need it."
