Naver (035420.KS) has signed a strategic partnership with Krafton (259960.KS) to expand the esports content ecosystem of "PUBG: Battlegrounds," the company said Friday.
Starting with this agreement, the two companies will link Naver's streaming platform Chzzk with Krafton's PUBG esports intellectual property (IP) to create synergy using their platforms, game IP, and community capabilities.
First, Naver will pursue PUBG esports IP-based collaboration from multiple angles, drawing on Chzzk's stable streaming technology and community-style viewing culture. The company plans to broaden content touchpoints with users through enhanced live viewing experiences, including PUBG esports tournament broadcasts and league partnerships on Chzzk, and to offer a differentiated content experience available only on Chzzk by linking with the streamer ecosystem.
The two companies will also conduct joint promotions and branding collaborations using the esports IP. By linking with PUBG's major leagues, they plan to expand content exposure based on the Naver ecosystem and user-participation promotions, while pursuing both online and offline events to further broaden touchpoints with esports fans.
In particular, through this agreement, Naver will establish a mid- to long-term cooperation structure to invigorate PUBG esports and the Chzzk streamer ecosystem. The company plans to expand the collaborative foundation for Chzzk streamers to plan and produce various content that suits their individual personalities and fandoms using the IP, further strengthening Chzzk's unique community-style viewing culture.
"This partnership will serve as an opportunity to expand the user-centered esports viewing experience by combining the global IP competitiveness of PUBG esports with Chzzk's streaming and community capabilities," said Shin Seul-gi, Naver's game content partnership leader. "We will continue to work closely with Krafton to build a differentiated esports content ecosystem in which streamers, users, and game IP are organically connected."
"On the occasion of this agreement, we plan to expand connections with external platforms and accelerate the strengthening of PUBG esports content competitiveness," said Park Soo-yong, head of Krafton's esports division. "We will continue to broaden user touchpoints through various collaborations and work to expand the PUBG esports fan base and advance our content."
