The number of golfers using domestic courses, which peaked during the COVID-19 pandemic, has been declining every year. The golf industry — including courses, equipment and apparel — is facing its most serious crisis yet. An accurate diagnosis must come first for an effective remedy to follow.
Seoul Economic Daily will host the 2026 Korea Golf Industry Forum on September 11 at The Plaza Hotel in Jung-gu, Seoul, to analyze why the domestic golf industry has contracted in recent years and to discuss strategies for strengthening resilience against any downturn. At the forum, now in its third year, Lee Jun-sung, professor of applied sport industry at Yonsei University, and Kim Yu-kyoum, professor of sport management at Seoul National University, will speak on strategies for strengthening resilience in the golf industry. The event will offer a chance to explore what the Korean golf industry needs to return to growth.
The Seoul Economic Daily Golf Industry Awards will also be held, honoring companies that have stood out in course management, tournaments, technology, apparel and marketing through innovation and exceptional effort amid a rapidly changing business environment. Your interest and support are appreciated.
◇Date = September 11 (Friday), 7:30 a.m. to 9:20 a.m.
◇Venue = Maple Hall, The Plaza Hotel Seoul
◇Theme = Strategies for Strengthening Resilience in the Golf Industry
◇Speakers = Lee Jun-sung, professor of applied sport industry, Yonsei University; Kim Yu-kyoum, professor of sport management, Seoul National University
◇Sponsors = Ministry of Culture, Sports and Tourism; Korea Golf Course Business Association; Korea Ladies Professional Golf Association (KLPGA)
◇Inquiries = Seoul Economic Daily Marketing Department, (02) 724-8767
