The iPhone Ultra, reported to be Apple's first foldable phone, may carry a far higher price tag than previously expected.
Will It Top 4 Million Won? Attention Turns to iPhone Ultra Pricing
PhoneArena and other overseas outlets recently reported expected prices for the iPhone Ultra and the iPhone 18 Pro series, citing leaked information. Until now, the iPhone Ultra had been discussed at around $2,000 to $2,500, or roughly 2.71 million to 3.4 million won.
The first leak came from Vodafone Egypt's website. The site listed the iPhone Ultra's starting price at 155,750 Egyptian pounds, or about 4.16 million won, according to the reports. That is slightly above $3,000, or roughly 4 million won.
The iPhone 17 Pro currently sells in Egypt for 88,799 Egyptian pounds, or about 2.37 million won. If the leak is accurate, the iPhone Ultra would launch about 75% higher than its predecessor.
A separate leak, believed to have come from Vodafone Australia, put the iPhone Ultra's starting price at 3,699 Australian dollars, or about 3.61 million won. Compared with the iPhone 17 Pro's Australian starting price of 1,999 Australian dollars, or about 1.95 million won, the gap widens to about 85%.
PhoneArena suggested that if the iPhone Ultra is priced 80% above the iPhone 17 Pro, it could arrive at $1,999 in the United States, or about 2.71 million won. Taiwanese market research firm TrendForce went further, projecting $2,099, or about 2.85 million won, a 91% increase.
iPhone 18 Pro to Rise Too, With Increases of Up to 270,000 Won Expected
The iPhone 18 Pro and Pro Max also show signs of price increases. One Reddit user projected Egyptian launch prices of 98,000 Egyptian pounds, or about 2.61 million won, and 105,000 Egyptian pounds, or about 2.8 million won, respectively. Converted to dollars, those come to about $1,928 and $2,065, making the iPhone 18 Pro roughly 10% more expensive than its predecessor and the Pro Max about 11% more.
TrendForce, by contrast, sees a more moderate increase of $149 to $200, or about 200,000 to 270,000 won. That is lower than earlier speculation of an increase of as much as $300.
Rival products such as Samsung Electronics' Galaxy Z Fold 8 and Motorola's Razr Fold offer high specifications in camera, display and battery performance. Price competitiveness will therefore be a key issue if the iPhone Ultra is set at a premium.
Still, the iPhone Ultra holds a distinguishing feature as effectively the only foldable phone running iOS. Given Apple's brand loyalty and the iOS ecosystem, demand could concentrate early after launch even at a high price, PhoneArena said.
