Lotte Wellfood (280360) said on the 27th that it has partnered with Manseon Hof, a beer hall in Seoul's Euljiro district, to offer limited set menus and promotions featuring its Kkokkalcorn snack brand.
During the collaboration, which runs through the 13th of next month, Manseon Hof will sell "Kkokkalcorn Special Nachos," limited to 20 servings a day. The first 50 customers each day who order draft beer will receive a bag of Kkokkalcorn Sweet and Spicy flavor.
The companies also created four set menus combining Manseon Hof's popular bar snacks with Kkokkalcorn. The lineup pairs beef belly yakisoba with Kkokkalcorn Ssamjang Pork Belly flavor, garlic chicken with Kkokkalcorn Savory flavor, Euljiro-style whelks with Kkokkalcorn Sweet and Spicy flavor, and dried pollack with Kkokkalcorn Grilled Corn flavor. Each set is limited to 25 servings a day.
Promotional displays will run throughout the venue. A large advertisement featuring actor Oh Jung-se, the Kkokkalcorn brand ambassador, will be installed on the exterior wall of Manseon Hof, with video ads and promotional materials also shown on the rooftop and inside the store. Kkokkalcorn recently signed Oh as its brand model and launched an advertising campaign under the slogan "Kkokkalcorn, the romantic snack of our time." The company said it aims to expand consumer touchpoints by presenting a different kind of romantic moment at outdoor drinking spots in the city center.
Sales of the snack have been strong. According to Lotte Wellfood, Kkokkalcorn Ssamjang Pork Belly flavor, launched this month, has generated word-of-mouth buzz on social media and is selling more than three times as much as existing Kkokkalcorn products at large discount stores. Some retailers have begun displaying the product alongside pork belly in the meat section to match its concept. In some stores, incoming shipments have sold out over the weekend.
"Euljiro's Manseon Hof is a place where all kinds of people gather to enjoy food and atmosphere together, which fits well with the brand image Kkokkalcorn is pursuing," a Lotte Wellfood official said.
