Musinsa will adopt Dongbansungjang Mall, an online shopping platform dedicated to products from small and medium-sized enterprises that is operated by the Korea SMEs and Startups Distribution Center. Musinsa employees will be able to buy SME products through the platform.
The distribution center said on the 26th that it had signed a memorandum of understanding with Musinsa to introduce the platform. Under the agreement, the two sides will cooperate on several fronts, including voluntary purchases of SME products and the allocation of shared-growth points to employees of partner companies. They also agreed to work toward mutual growth between large companies and smaller firms by expanding sales channels for SME products.
Dongbansungjang Mall is a shared-growth employee benefits platform that the distribution center has operated since 2018. It supports sales channels for small businesses and small merchants that have quality products but struggle to expand distribution. Employees of participating companies and their partner firms can buy SME products through the platform. The mall currently carries about 200,000 products from some 3,000 small and medium-sized enterprises.
"I hope this collaboration with Musinsa will give quality products from small and medium-sized enterprises more opportunities to reach consumers," said Lee Tae-sik, head of the Korea SMEs and Startups Distribution Center. "We will continue to expand cooperation with private companies and do our best to help small businesses and small merchants open up sales channels and achieve real growth."
