T-Order, a table-order company, has formed a brand partnership with idol group Lycienne, the company said Friday.
Lycienne is a five-member multinational girl group that debuted in 2024. The group has recently been gaining public recognition, with its members' YouTube content drawing attention and the title track of its debut album, "LOVE ATTACK," recording a reverse run up the music charts.
T-Order plans to sequentially pursue collaborations with Lycienne across various areas, including advertising, content, and marketing promotions. In particular, the partnership will use T-Order's tablets, of which more than 350,000 units have been installed cumulatively, as a marketing channel. T-Order expects to boost brand awareness based on its nationwide network of stores with installed tablets and to expand consumer touchpoints in line with Lycienne's comeback.
T-Order expressed its ambition to establish itself as a brand that sets new standards in the industry by expanding consumer touchpoints through this collaboration with Lycienne.
