HYBE Japan, the Japanese headquarters of HYBE, has created a new "J-pop Chief Producer" position and appointed Michi Iijima to the role, the company said Thursday.
Iijima is a veteran who handled the management and producing of Japan's national group SMAP for many years. He has also been active as a film producer, participating in the planning of works such as "Midnight Swan," which won Best Picture at the 44th Japan Academy Awards.
At HYBE Japan, he will be responsible for the planning and production of artist intellectual property (IP), strategy development, creative work, and producing. HYBE Japan plans to draw on Iijima's experience to discover next-generation J-pop artists.
"Through the fusion of fandom and entertainment, I will work to expand the possibilities of Japanese entertainment and to ensure that the artists and content born in Japan are loved for a long time," Iijima said.
