Shinhan Bank CEO Chung Sang-hyuk stressed on the bank's 44th anniversary that "we must not forget the meaning of the customers who made today's Shinhan, and must remember the original resolve and earnestness of our founding."
Chung made the remarks at an anniversary ceremony held Wednesday at the bank's headquarters in Jung-gu, Seoul, adding, "Since its founding, Shinhan Bank has grown by making customer satisfaction its top priority." Shinhan Bank launched on July 7, 1982, as Korea's first commercial bank funded entirely by private capital. It championed customer-centered management from its founding, later growing into one of Korea's leading commercial banks through digital financial innovation and expansion of its global business.
About 100 employees, including Chung, attended the ceremony to reflect on the founding spirit and reaffirm their commitment to continuing customer-centered management. The bank also presented awards to outstanding employees who contributed to its development and to enhancing customer value. At the headquarters, employees were served a special menu prepared by chef Yoon Nam-no, while the performance ensemble "Shinhan SOL-remio," made up of people with developmental disabilities, gave three performances in the lobby.
To mark the anniversary week, the bank organized various programs for customers, employees' families and local communities. It ran family participation programs, including a Seoul National University campus tour, for employees' children, and is holding "Shinhan Saessak RUN," a plogging and running campaign for employees, through the 11th of this month. The bank plans to raise 100 million won in donations by combining participation fees with matching contributions from the bank, and to deliver the funds to seven organizations linked to its founding ideals, including groups supporting firefighters, national merit recipients and multicultural families.
Customer appreciation events are also underway. Shinhan Super SOL is offering Ttaenggyeoyo discount coupons, and customers who take part in walking and running programs through the health platform are provided with My Shinhan Points and the opportunity to use a digital cognitive function assessment service. The events will run through the end of September.
