HR tech company Flex unveiled its artificial intelligence (AI) platform "flex" on Monday. The company aims to evolve from an HR platform into an AI platform by providing AI services based on organizational context data.
Flex has operated the HR platform "flex," which manages personnel data such as organization and member information, electronic approvals, and meeting schedules. Recently, the company shifted its business direction by combining this data with AI to create an AI agent that helps individual employees with their work.
The new AI platform "flex" is an AI agent that individual employees can use. Unlike general-purpose AI such as Claude or Gemini, it operates based on the organizational and personnel data accumulated by the company, improving work efficiency and accuracy.
Its greatest strength is that it understands each user's personalized work context. When a company CEO and a regular employee each give the instruction "Tell me the progress on this quarter's goals," the CEO is shown the company-wide average progress rate, while the employee is shown their individual goal achievement rate. When a user's organization, role, or rank changes due to a personnel reassignment, data access permissions also change in real time, preventing security incidents.
Another strength is that it proposes tasks to the user before they ask. Because it understands the user's tasks according to organizational and work context, it judges urgency and importance to suggest tasks. This is possible because flex links and interprets work context scattered across various tools such as messengers, email, and calendars.
Flex's AI agents operate by optimally combining general-purpose AI according to each function and role. When the latest model is released, it can be immediately implemented into flex. Companies can realize their AI transformation (AX) using flex alone, without needing to redundantly adopt multiple AI systems.
"Even compared to the general-purpose AI of global big tech firms, the only AI that truly knows our organization is ultimately flex," Flex CEO Jang Hae-nam said. "We will transform the paradigm of the corporate AI market and become the service that companies considering AX choose first, based on trust."
