Coupang's R.LUX Launches Beauty Festa With 32 Luxury Brands

2,100 Products on Offer Brand-Specific Perks Included

Finance|
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By Lee Yong-sung
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Allux's largest first-half event, "Allux Beauty Festa." Photo courtesy of Coupang - Seoul Economic Daily Finance News from South Korea
Allux's largest first-half event, "Allux Beauty Festa." Photo courtesy of Coupang

R.LUX, Coupang's (CPNG) luxury beauty and fashion vertical service, will hold its largest shopping festival of the first half, the "R.LUX Beauty Festa," the company said Tuesday.

The event is R.LUX's signature promotion held only twice a year, running from Tuesday through the 17th. A total of 32 brands, including Lancôme, Estée Lauder, Jo Malone London, Kiehl's, and NARS, will participate, showcasing some 2,100 carefully selected products.

Additional brand-specific benefits will also be offered. Brands under Amorepacific and LG Household & Health Care will provide discount coupons of up to 10,000 won or complimentary mask packs depending on purchase amounts. Shiseido and NARS will offer exclusive pouches to customers who spend above a certain threshold.

Products featured in the event can be delivered quickly via Rocket Delivery. The platform's "Gift" function also allows users to send presents using only the recipient's phone number. Wow members can earn 10% of their purchase amount back in cash rewards, up to 150,000 won, with an additional 4% accumulated when paying with a Wow Card, up to 40,000 won per month.

"This is an opportunity to meet luxury beauty brands you have been eyeing at the most reasonable prices of the year," an R.LUX official said. "Through strict authenticity guarantees and fast delivery, we hope customers can elegantly convey their gratitude to their loved ones."

Original reporting by Lee Yong-sung for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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