Keep Corporation, a medical tourism platform startup backed by the Busan Center for Creative Economy and Innovation, is accelerating its overseas market push after raising 1 billion won in seed funding from domestic and international investors.
According to the Busan Center for Creative Economy and Innovation on Friday, Keep Corporation, which operates the medical tourism platform "iipuda," completed a seed round totaling 1 billion won, including new share investment and conversion of existing Simple Agreements for Future Equity (SAFE).
Keep Corporation previously received pre-seed investment from global accelerator Antler. In this round, participants included the Busan center, Hong Kong-based investor Fantastic Wellness, Ax Ventures, and AI-focused investor Unnoted.
The funds will be concentrated on global marketing and expanding local partnerships targeting key overseas markets including Japan, English-speaking countries, Taiwan, and China.
Iipuda is a platform specializing in medical tourism that connects foreigners seeking Korean medical services such as cosmetic surgery, dermatology, and dental care with domestic medical institutions. It supports four languages, including Japanese, English, and traditional and simplified Chinese, and offers a service that allows users to search for medical institutions and receive consultations through the app.
The industry views this investment as recognition of the growth potential of a business model that aims to develop medical tourism into a data- and AI-based platform industry rather than a simple brokerage service. Overseas demand for K-beauty and K-medicine has expanded recently, driving rapid growth in the digital medical tourism platform market.
"With the continued support of domestic and international investors, we are now able to fully expand our global business," said Park Gun-soo, CEO of Keep Corporation. "We will grow into a global platform that connects Korean medical institutions and overseas consumers in the most transparent and convenient way."
Meanwhile, Keep Corporation was recently selected for "Google Changgu 8th Class," a startup development program jointly operated by the Ministry of SMEs and Startups, the Korea Institute of Startup and Entrepreneurship Development, and Google Play, gaining recognition for its technology and global growth potential.
