Kyobo Book Centre said it will roll out 11 new titles under EasyPage, its large-print book brand marketed as "books that are easy on the eyes." The retailer is also adding a dedicated "Large-Print Books" menu to its online store and expanding display space at major branches nationwide.
EasyPage, which Kyobo produces jointly with publishers, uses larger type than standard editions and adjusts line spacing and page size to improve readability. The line was designed for readers who tire of small print and for those who simply want a more comfortable read.
The third batch includes "Aquarium," a novel by Yoo Rae-hyuk that recently became a sleeper hit; "Seneca: To You, Whose Today Is Being Taken Away"; "Dopamine Nation" by Anna Lembke; and "When Breath Becomes Air" by Paul Kalanithi. Also being released as EasyPage editions through October are "Lee O-young's Last Lesson" by Kim Ji-soo, "Daily Meditation With the Venerable Jeongmok," "The Art of Reading Destiny" by Park Sung-joon and "Inner Strength" by Jim Murphy.
An analysis of purchase data showed that buyers in their 40s and 50s account for a larger share of EasyPage sales than of general book sales, and that women make up more than 60% of readers. Notably, 70% of all EasyPage sales took place at physical stores, 27 percentage points higher than the 43% store share for general books.
Kyobo added the "Large-Print Books" menu to its website to help readers find the titles more easily. Offline, the company plans to set up dedicated shelves and display tables at 28 major branches nationwide, including its Gwanghwamun, Gangnam, Jamsil, Daegu and Busan stores.
