Grand Korea Leisure (114090.KS), the operator of the foreigner-only casino chain Seven Luck, will expand tourism and MICE projects with COEX to attract more foreign visitors to South Korea.
GKL said it signed a memorandum of understanding with COEX on the 15th at its headquarters in Seoul's Gangnam district, aimed at drawing foreign tourists and boosting the tourism and cultural industries.
The agreement links GKL's experience in attracting foreign visitors with the MICE infrastructure and networks held by COEX, with the goal of increasing visits and spending by foreign tourists. The two companies plan to develop programs around the COEX area that combine tourism, international conventions and exhibitions, and cultural content.
Under the deal, they will jointly develop tourism, MICE and culture programs for foreign visitors and carry out joint marketing and promotions targeting participants in international conventions and trade shows. They will also seek joint publicity and cooperative projects with member companies of the COEX MICE Cluster (CMC).
The two sides will share information on visit and spending trends among foreign tourists. Based on that data, they plan to conduct joint research and use the findings for marketing and new business development aimed at attracting foreign visitors.
Yoon Doo-hyun, president of GKL, said the company will link its tourism infrastructure with COEX's MICE capabilities to offer foreign visitors a wider range of travel experiences.
