MyRealTrip is moving into the market for foreign visitors to South Korea after acquiring Creatrip, an inbound travel platform.
The company said its board approved the acquisition of Creatrip shares on the 11th. Following a strategic investment in 2024, MyRealTrip will now acquire the entire stake through a share swap and bring Creatrip in as a subsidiary this year.
The deal expands MyRealTrip's business from outbound and domestic travel to inbound travel by foreign visitors to Korea. The two companies will continue to operate their services independently while the acquisition proceeds.
Founded in 2016, Creatrip is a platform that introduces travel content and activities to foreign visitors to Korea and brokers bookings. The company said monthly users totaled 1.7 million as of April this year.
MyRealTrip is an online travel platform offering flights, accommodations, tours and activities. Its gross transaction volume last year was about 2.3 trillion won.
"This acquisition brings outbound, domestic and inbound travel all under one roof," said MyRealTrip CEO Lee Dong-gun.
