Shinsegae I&C (035510.KS) said on the 28th that it will handle domestic distribution of Meta Glasses, the new artificial intelligence eyewear from Meta. Meta Glasses is a newly designed AI eyewear line that puts Meta's own brand front and center. It was developed in partnership with EssilorLuxottica, the European eyewear group.
Meta unveiled the new Meta Glasses lineup alongside its next-generation eyewear range at Meta Connect 2026, held on the 23rd at the company's headquarters in Menlo Park, California. A total of 21 products across nine models will launch officially in the South Korean market, including the new Meta Glasses range, the third-generation Ray-Ban Meta and a collaboration model with Blackpink member Lisa. The Lisa collaboration consists of two products she helped design, based on the Meta Adventurer and the Meta Capri. They are priced at 640,000 won.
Shinsegae I&C will oversee domestic distribution of the products. The new devices will be sold at Electro Mart outlets inside E-Mart stores nationwide, as well as at Lotte Hi-Mart, SSG.com, the online malls of SK Telecom and KT, and select dealerships.
"We hope this gives more consumers a chance to experience AI devices that match their tastes and lifestyles," said Jung Sang-ho, head of the platform business division at Shinsegae I&C.
