Naver is rolling out a customized service that uses artificial intelligence (AI) to swiftly deliver weather and safety information.
Naver said Wednesday that it had integrated and launched the "Naver Weather Safety" page on Tuesday, which provides around-the-clock information on natural disasters such as typhoons, heavy rain, heat waves, heavy snow, cold waves and earthquakes, as well as weather advisory information.
The "Safety" page, which allows users to check safety information in one place regardless of the type of disaster, now operates as a permanent page rather than opening only during emergencies as before, with the screen automatically configured according to how a disaster situation develops.
Naver had previously become the first in Korea to offer forecast comparisons provided by four weather operators: the Korea Meteorological Administration, AccuWeather, The Weather Channel and Weathernews. It also provides a range of weather information, including a "Weather Advisory Map" that lets users intuitively check the nationwide status of advisories. Alongside this, the "Safety" page helps users check disaster and safety information with greater visibility.
The newly launched "Safety" page displays a "National Briefing" at the very top, which uses AI to provide a short summary of current conditions across the country and major regions and indicates the level of risk in four stages. When users select the "National Briefing," they can also check detailed information such as weather advisories, disaster text messages and weather report talk, allowing them to quickly assess and prepare for current conditions.
In addition, "Report Talk," which Naver introduced in 2021, has been gaining a favorable response from users after it added a "public disaster and safety information" section last year, including weather advisories and disaster text messages sent within one hour.
"Report Talk" had drawn a cumulative 630,000 reports as of last month, and about 54,000 reports came in during the large wildfire in North Gyeongsang Province in March last year, helping with disaster response.
Naver is also continuing to upgrade its services to deliver weather information closely tied to daily life. It has added around 570 major leisure venues, including baseball fields, golf courses, amusement parks, ski resorts and soccer fields, to its "Theme Weather" service, which provides very short-term forecasts based on coordinates rather than broad administrative units.
"Naver will fulfill its responsibility as a platform for the public by delivering the information users need quickly and accurately in urgent disaster situations," said Kim Hye-jin, who leads Naver's weather service. "Going forward, we will expand the AI safety report, which analyzes and notifies users of risks at the neighborhood level, and provide customized weather information for users in step with rapidly changing climate conditions."
