Pixel Software Teams With Hana Bank on Park Golf Digital Shift

Partnership to Digitize Park Golf Operations and Link Financial Services Firms to Develop Senior-Focused Offerings and Improve UI, UX

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By Moon Ye-binmuu@sedaily.com
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Kang Seong-mu, CEO of Pixel Software (left), and Kim Young-ho, head of a group at Hana Bank, pose for a photo at a signing ceremony for a memorandum of understanding to provide new park golf experiences and promote leisure activities for seniors. Photo courtesy of Hana Bank - Seoul Economic Daily Sports News from South Korea
Kang Seong-mu, CEO of Pixel Software (left), and Kim Young-ho, head of a group at Hana Bank, pose for a photo at a signing ceremony for a memorandum of understanding to provide new park golf experiences and promote leisure activities for seniors. Photo courtesy of Hana Bank

Pixel Software, which operates the park golf platform VoicePark, is partnering with Hana Bank to accelerate digital transformation in the park golf industry and promote leisure activities for older adults.

Pixel Software said on the 22nd that it had signed a business agreement with Hana Bank to deliver new park golf experiences and expand leisure options for seniors.

The agreement is designed to improve user convenience by linking financial services to the park golf platform and to advance the digitization of park golf course and tournament operations. The two companies plan to cooperate on streamlining operations at major park golf courses and tournaments nationwide, developing financial and lifestyle services for park golf users, and creating related content.

Pixel Software's VoicePark is an integrated operations platform that supports course reservations, membership management, tournament registration and entry fee payments, group assignments, on-site identity verification and check-in, and score management.

The two companies will also work to improve digital accessibility for older users. They plan to upgrade the user interface (UI) and user experience (UX) so that people who are not accustomed to smartphones or mobile services can easily use the park golf platform and financial services.

"Through our partnership with Hana Bank, we are now able to offer new services that combine park golf with finance," said Kang Sung-moo, CEO of Pixel Software. "We will build a digital environment where the senior generation can enjoy leisure activities more easily and conveniently."

Original reporting by Moon Ye-bin for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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