OpenAI Unveils Always-On AI Agent Dots to Chase Meta's Muse

Personal AI Assistant Launched Learns Context and Handles Tasks Around the Clock Altman Calls It "the Way I Always Wanted to Use AI" Company Seeks Funding at $1.4 Trillion Valuation

International|
|
By Kim Chang-young and Chung Da-eunkcy@sedaily.com, downright@sedaily.com
||
OpenAI CEO Sam Altman introduces the artificial intelligence agent "Dots" at DevDay 2026 in San Francisco on Sept. 29. AFP-Yonhap - Seoul Economic Daily International News from South Korea
OpenAI CEO Sam Altman introduces the artificial intelligence agent "Dots" at DevDay 2026 in San Francisco on Sept. 29. AFP-Yonhap

SILICON VALLEY/BEIJING — OpenAI unveiled Dots, an artificial intelligence agent that runs around the clock, setting up a fierce rivalry with Meta's Muse. Chinese companies, spurred by Muse's popularity, are rolling out agents of their own, extending the U.S.-China AI contest from large language models into the market for agents.

OpenAI Chief Executive Sam Altman introduced Dots on the 29th at DevDay 2026, the company's annual developer conference, held at the Fort Mason Center in San Francisco.

Dots learns context and can carry out tasks on a user's behalf 24 hours a day. Users can assign work through the ChatGPT website or app as well as through outside channels such as the workplace messaging tool Slack and Microsoft Teams. Reflecting recent security incidents involving agents, the product includes a feature that lets users set custom rules.

Dots runs on GPT-6 Astra, OpenAI's most advanced model, giving it strong performance. OpenAI engineers are using Dots to fix dozens of software bugs a day. "I feel like I finally have my focus back. I don't feel addicted to my phone the way I used to. This is the way I always wanted to use AI," Altman said.

OpenAI led the chatbot market after launching ChatGPT in November 2022, but lost the initiative early this year when rival Anthropic released enterprise AI and coding tools. OpenAI countered with its coding tool Codex, only to face another challenge on the 8th of this month when Meta introduced Muse, a free personal agent. Muse, backed by social media platforms including Facebook, Instagram and WhatsApp that draw more than 3 billion active users a day, overtook ChatGPT to become the most downloaded app.

The arrival of Dots is expected to intensify competition among agents. Beyond Muse, several rivals have already emerged, including Google's Gemini Spark, SpaceXAI's Grok Bot and Instinct's Instinct. OpenAI will offer Dots first to users of its enterprise products and subscribers to ChatGPT Pro, its higher-tier plan, and plans to widen access over time. Meta also expanded Muse to small and mid-sized businesses on the same day, signaling that it is targeting corporate customers as well as individual users.

OpenAI is also taking steps ahead of a possible listing. Bloomberg reported the same day that the company is seeking at least $30 billion in new investment at a valuation of $1.4 trillion (about 1,900 trillion won). Anthropic raised $65 billion in May at a valuation of $965 billion.

Chinese big tech firms are striking back with personal AI agents of their own. Chinese business outlet STCN reported on the 29th that ByteDance has been internally testing a personal AI agent since April and plans to release it soon. Alibaba has been expanding its AI chatbot Qwen since November last year into a personal assistant that performs real tasks by linking to shopping, travel and mobile payment services. Tencent has added agent features to its Yuanbao assistant since July, strengthening its handling of complex tasks and document generation.

Original reporting by Kim Chang-young and Chung Da-eun for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
4:02

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.