U.S. Retail Sales Rise 1.2% in August, Beating Forecasts

Back-to-School Demand Lifts Apparel, Sporting Goods and Electronics Sales

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By Kim Jung-wookmykj@sedaily.com
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Produce is displayed at a market in the Mount Pleasant neighborhood of Washington, D.C. Reuters-Yonhap - Seoul Economic Daily International News from South Korea
Produce is displayed at a market in the Mount Pleasant neighborhood of Washington, D.C. Reuters-Yonhap

U.S. retail sales beat market expectations in August, rebounding from the previous month's weakness even as high fuel costs and inflation continued to weigh on households.

Retail sales rose 1.2% from the prior month to $773.9 billion (about 1,058.7 trillion won), the U.S. Census Bureau said on the 16th, local time. That topped the 0.8% gain expected by economists surveyed by Bloomberg and Reuters. July's decline was revised slightly to 0.5% from 0.6%. Sales were up 6.0% from a year earlier.

The pickup was broad-based. Sales rose in 12 of the 13 retail categories tracked by Bloomberg. Back-to-school demand is seen as having driven sales at general merchandise stores and in clothing, sporting goods and electronics.

Nonstore retailers, including online sellers, posted the biggest gain at 2.6%, while gas station sales rose 3.1% on higher fuel prices. Sales of electronics and appliances increased 1.6%, and receipts at restaurants and bars gained 1.2%. Motor vehicles and parts rose 0.6%. Department store sales fell 0.8%.

Excluding autos and gasoline, retail sales also rose 1.2%, while sales excluding autos alone climbed 1.4%. That indicates consumer spending expanded clearly even after stripping out the boost to gas station receipts from rising fuel prices.

Core retail sales — which exclude autos, gasoline, building materials and food services, and feed most directly into the personal consumption component of gross domestic product — surged 1.4% from the previous month. That far exceeded the 0.4% increase Reuters had projected and marked a rebound from a 0.4% decline in July.

The monthly retail sales report is an early indicator that mainly captures goods spending, offering a gauge of the consumption that anchors the U.S. economy. The latest figures suggest American consumers are continuing to spend despite persistent inflation and a sharp rise in energy prices.

Original reporting by Kim Jung-wook for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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