Starbucks Korea is turning its stores nationwide into performance venues for young artists as part of its arts sponsorship efforts.
The company said on the 5th that it will run Starlight Live, a support program for young artists, at five stores across the country from this month through March next year. Starbucks operates the program with the Arts Council Korea, offering its stores as stages for young artists who have relatively few chances to perform while giving customers a chance to encounter the arts in daily life as part of its social contribution activities. Starbucks has held more than 550 Starlight Live performances since 2018, with about 1,000 young artists taking the stage. The artists selected for this round will perform in a range of genres including acoustic, jazz, classical and traditional Korean music. The first performance was held on the 4th at the Jangchung Lounge R store, followed by The Yeosu Dolsan DT store on the 10th, the Sejong Arts Center store on the 17th, the North Osan IC DT store on the 24th and the Kyungdong 1960 store on the 31st.
"Starlight Live is a valuable stage where young artists can meet customers directly, and a program that gives customers an opportunity to experience arts and culture in their daily lives," a Starbucks official said. "We will continue to provide various forms of support so that young artists can fully showcase their talents."
